Find Your Kind
Treehouse is a new kind of co-living apartment, started in Los Angeles, that helps people find community and kindness right at home. But how do you get people excited about a co-living space, before the space, itself, is even built?
In partnership with the strategy-firm, FNDR, we decided to first advertise the ultimate vision of Treehouse, a kinder world. And to do that, we created the LA Kind Project: A celebration of kindness across Los Angeles. People could nominate the LA Kind in their lives. Then, we collaborated with a fantastic artist, Bijou Karmen, to bring honor nominees through illustration. Posters and SWAG served to ignite pride in the city and build a tribe looking for a kinder way to live. And in the end, before the building’s foundation was even poured, we had laid the foundation for a community truly built on kindness.
Campaign Visuals & Copy
Out of Home