Sweet and Kind
A Sweet Reminder to be Kind to Yourself.
The founders of Sweet & Kind are unlike any other CBD brand owners. These two church ladies from Philly, wanted to bring the profound benefits of CBD to more women across the country. So how do you democratize CBD in parts of the country where cannabis still suffers from myths and misunderstandings? You make it about self-care. And you set out on a mission to make a little luxury accessible to all. Enter Sweet & Kind. A sweet way to be a little kinder to yourself.
Visuals, photography and social assets aimed to empowered women to take more time for themselves. And through our competitive audit phase, we also discovered an opportunity to stand above the noise—simply by avoiding the white, minimalist California-Dream-Girl vibe of traditional CBD brands. Instead, the look reflected a system of rich colors, bringing to life the idea of kindness radiating out.