Sweet and Kind

A Sweet Reminder to be Kind to Yourself.

The Challenge:

The founders of Sweet & Kind are unlike any other CBD brand owners. These two church ladies from Philly, wanted to bring the profound benefits of CBD to more women across the country. So how do you democratize CBD in parts of the country where cannabis still suffers from myths and misunderstandings? You make it about self-care. And you set out on a mission to make a little luxury accessible to all. Enter Sweet & Kind. A sweet way to be a little kinder to yourself.

The Change:

Visuals, photography and social assets aimed to empowered women to take more time for themselves. And through our competitive audit phase, we also discovered an opportunity to stand above the noise—simply by avoiding the white, minimalist California-Dream-Girl vibe of traditional CBD brands. Instead, the look reflected a system of rich colors, bringing to life the idea of kindness radiating out.

Our Role:
Art Direction
Social Toolkit
Homepage Design
Brand Voice
Brand Playbook
Brand Look & Feel
Rollout Strategy
Competitive Audit

"Third Date brought to life the vision we had for the launch of Sweet and Kind. They imagined and created visuals that stand out in a sea of brands, along with copy that created a consistent and relatable voice we love.”

- Mary Katherine Schenkel, 
  Founder of Sweet and Kind