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2015 Pan-European Launch campaign for the new Toyota Aygo. The spot was created in partnership with YouTube prankster Rahat and gained 1.5 million organic views in the first week. To date, the campaign has increased sales by over 500% in the UK, France, and Italy. And in October, Toyota shifted from the 10th top brand in the world to 8th on Interbrand who sited the campaign as a primary reason for the uptick.
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