When the world gets down, the world gets pudding.
To help combat bad moods around the world, we developed the first Twitter Mood Monitoring website. As the world tweeted, we real-time scanned everyones tweets for signs of Joy or sadness. Utilizing these keywords we were able to gauge the world’s mood… if it dipped too low, we would help try and set things right by delivering free pudding to those in need.
A live billboard displayed the mood of twitter in real time.