Hello Nature. We Can Help.
Lab grown leather could make a profound impact on climate change, but only with mainstream acceptance. The challenge here was to develop a consumer-facing brand around this technology that felt just as organic, familiar and timeless as leather, itself.
Instead of pollution-based manufacturing and animal slaughter, VitroLabs works with nature to create real leather in a lab. With just one biopsy from a healthy, happy cow, their process helps those skin cells reproduce, infinitely on their own. So we helped position the brand as the first leather that’s truly in harmony with nature again. Designs reflect that return to nature through repetition, organic shapes, and roaming layouts. And unlike other leather companies, this leather process means cows grazing happily in the fields. So we worked to always emulate that life, warmth, and sunlight in every aspect of the brand, from language to colors to photography.