Hello Nature. We Can Help.

The Challenge:

Lab grown leather could make a profound impact on climate change, but only with mainstream acceptance. The challenge here was to develop a consumer-facing brand around this technology that felt just as organic, familiar and timeless as leather, itself.


The Change:

Instead of pollution-based manufacturing and animal slaughter, VitroLabs works with nature to create real leather in a lab. With just one biopsy from a healthy, happy cow, their process helps those skin cells reproduce, infinitely on their own. So we helped position the brand as the first leather that’s truly in harmony with nature again. Designs reflect that return to nature through repetition, organic shapes, and roaming layouts. And unlike other leather companies, this leather process means cows grazing happily in the fields. So we worked to always emulate that life, warmth, and sunlight in every aspect of the brand, from language to colors to photography.


Our Role:
Material Name
Visual Identity
Brand Copy
Language Library
Brand Voice
Brand Guidelines
Brand Playbook

“We would be lost without them. It would be a sea of good intentions with no direction.”

- Ingvar Helgason, Co-Founder & CEO of VitroLabs Inc

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© Third Date Branding Co. 2020