Lay Down a Song Where You Lay Down Your Head
This boutique hotel sits a whole fifteen-minute drive from Broadway, the walking center of Nashville’s Honky Tonk experience. So how could we attract a young crowd to a whole new area of town? And how could we do it in a way that tastefully honored Nashville’s music culture, without becoming another theme-park-pit-stop?
We discovered Berry Hill has its own rich music history, with a secret hub of studios for the Nashville music scene. So to pay homage, we proposed the hotel’s creative concept: a 1950’s recording studio. (Taking cues from a golden time when rosy-eyed musicians packed a bag and headed to Nashville.) In addition to naming and the visual identity, we worked with the architect & interior designer to weave that recording studio vibe into every facet of the space. Of course, the property wouldn’t be complete without its own recording studio, available for all travelers—a radical concept in the high-dollar, country music industry.