Sweet and Kind

A Sweet Reminder to be Kind to Yourself.

The Challenge:

Myths and misconceptions around Cannabis leave.


The Change:

CBD sounds scary. But self-care sure doesn’t. And our founders believe deeply in both. After years of trying to do it all, they’d learned that self-care makes us better mothers, partners, colleagues, and friends. So we created a core mission for the brand: In an effort, we democratize CBD, we must first democratize self-care and make a little luxury accessible to all. So we developed visuals, photography and six months of social assets that empowered women to take more time for themselves. 


Through our competitive audit phase, we also discovered an opportunity to stand above the noise—simply by avoiding the white, minimalist California-Dream-Girl vibe of traditional CBD brands. Instead, we developed a system of rich colors the brought to life the idea of kindness radiating out. 

Our Role:
Brand Photography
Competitive Audit
Brand Positioning
Brand Tone
Brand Headlines
Social Launch Toolkit
Rollout Strategy
Homepage Design
Brand Voice Guidelines

"Third Date brought to life the vision we had for the launch of Sweet and Kind. They imagined and created visuals that stand out in a sea of brands, along with copy that created a consistent and relatable voice we love.”

- Mary Katherine Schenkel, 
  Founder of Sweet and Kind

See More Branding Work

Sweet & Kind


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High Street Hall


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© Third Date Branding Co. 2020