Sweet and Kind
A Sweet Reminder to be Kind to Yourself.
Myths and misconceptions around Cannabis leave.
CBD sounds scary. But self-care sure doesn’t. And our founders believe deeply in both. After years of trying to do it all, they’d learned that self-care makes us better mothers, partners, colleagues, and friends. So we created a core mission for the brand: In an effort, we democratize CBD, we must first democratize self-care and make a little luxury accessible to all. So we developed visuals, photography and six months of social assets that empowered women to take more time for themselves.
Through our competitive audit phase, we also discovered an opportunity to stand above the noise—simply by avoiding the white, minimalist California-Dream-Girl vibe of traditional CBD brands. Instead, we developed a system of rich colors the brought to life the idea of kindness radiating out.