The Challenge:

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The hotel is a 15-minute drive from, Broadway, the center of Nashville’s Honky Tonk tourism experience. So how could we attract a young, millennial crowd to a new area and even potentially revitalize this neighborhood of Berry Hill? And how could we do it in a way that tastefully honored Nashville’s music culture, without becoming another theme-park-pit-stop?

The Change:

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We discovered Berry Hill has its own rich music history, as a secret hub of studios for the Nashville recording industry. So to pay homage, we proposed the hotel’s creative concept: a 1950’s recording studio.

Our Role:

Brand Positioning

Name

Logo

Creative Concept

Visual Identity

Launch Website

Vendor Briefs

Launch Marketing Ideas